← INTERSECTION17 Conference Barcelona, September 7-8, 2017

Remco Lenstra

Academic Director Business Design & Innovation, Antwerp Management School

from Antwerp / Belgium

Remco Lenstra


Nice landing, wrong airport: lessons learnt the hard way in co‐creation

Thursday, September 7
11:45 – 12:30
Conference Room

About Remco

Trained as an Industrial designer, Remco starte his career in the R&D department of a renowned furniture company, quickly growing into R&D and design management. In 2008 Remco joined Flanders Inshape, the "Flemish design council", where he coordinated a 4000k€ research fund aimed at translating academic knowledge in the field of design into applicable, relevant knowledge for businesses. This is also when he started teaching in several technical colleges and universities throughout Flanders. In 2016 Flanders Inshape merged with Antwerp Management school, where design‐ and exponential thinking have tremendous possibilities in training the thought leaders of future businesses. Throughout his career, Remco spent at least 20% of his time consulting various companies (form SME's to multinationals) on how to apply design (thinking) and introduce design capabilities at a relevant scale within their specific business context. As an academic director Remco currently designs executive masterclasses in the field of business design and innovation.