X17 – Enterprise Rebels
The Intersection conference on Strategic Enterprise Design brings together thinkers, doers and leaders with a rich diversity of backgrounds at Canòdrom in Barcelona. This year we invite all enterprise rebels to share their perspectives on making change happen in complex environments, and exchange thinking, approaches and tools.
We are Enterprise and Business Architects, Service and Experience Designers, Brand and Culture Strategists, Systems and Design Thinkers, Transformation Consultants and Business Analysts.
Enterprise Design as an emerging field has become more than the sum of the various contributing disciplines. In our exchanges with peers and when applying and evolving the Enterprise Design Framework, we see a shift from mutual understanding to actionable approaches.
In this fourth edition of Intersection after Paris 2014, Berlin 2015 and Copenhagen 2016, we will shape this shared body of knowledge over the course of two days with an impressive lineup of inspiring talks and intense master classes. Join us as participant, contributor or sponsor!
Who will benefit from attending INTERSECTION17?
- Executives and Strategists interested in applying strategic design in their organizations to deliver competitive advantage and increase value.
- Designers and Design Managers looking to employ the most effective practices in Design Management across Service Design, Industrial Design, Experience Design, Enterprise Architecture, Information Architecture and Interaction Design.
- Enterprise Rebels and Digital Leaders looking to leverage digital touchpoints to shape a better experience across their user and customer journeys.
- Business and Enterprise Architects working on design challenges that require expanding scope beyond specific disciplines to the Enterprise
- Brand and Customer Experience Managers tasked with managing the brand expression, experience and assets across the enterprise.
- Consultants looking to leading edge Design Management and Strategic Enterprise Design approaches to drive value and innovation.
- Entrepreneurs faced with the challenge of creating their enterprise and developing a structure that makes their ideas tangible.
Organizing team: Enterprise Design Associates and friends
Benjamin Falke, Milan Guenther, Dennis Middeke, Louis‑Jean Teitelbaum