The Leading Conference On
Strategic Enterprise Design

X17 — Enterprise Rebels

X17 – Enterprise Rebels

The Intersection conference on Strategic Enterprise Design brings together thinkers, doers and leaders with a rich diversity of backgrounds at Canòdrom in Barcelona. This year we invite all enterprise rebels to share their perspectives on making change happen in complex environments, and exchange thinking, approaches and tools.

We are Enterprise and Business Architects, Service and Experience Designers, Brand and Culture Strategists, Systems and Design Thinkers, Transformation Consultants and Business Analysts.

Enterprise Design as an emerging field has become more than the sum of the various contributing disciplines. In our exchanges with peers and when applying and evolving the Enterprise Design Framework, we see a shift from mutual understanding to actionable approaches.

In this fourth edition of Intersection after Paris 2014, Berlin 2015 and Copenhagen 2016, we will shape this shared body of knowledge over the course of two days with an impressive lineup of inspiring talks and intense master classes. Join us as participant, contributor or sponsor!

Who will benefit from attending INTERSECTION17?

  • Executives and Strategists interested in applying strategic design in their organizations to deliver competitive advantage and increase value.
  • Designers and Design Managers looking to employ the most effective practices in Design Management across Service Design, Industrial Design, Experience Design, Enterprise Architecture, Information Architecture and Interaction Design.
  • Enterprise Rebels and Digital Leaders looking to leverage digital touchpoints to shape a better experience across their user and customer journeys.
  • Business and Enterprise Architects working on design challenges that require expanding scope beyond specific disciplines to the Enterprise
  • Brand and Customer Experience Managers tasked with managing the brand expression, experience and assets across the enterprise.
  • Consultants looking to leading edge Design Management and Strategic Enterprise Design approaches to drive value and innovation.
  • Entrepreneurs faced with the challenge of creating their enterprise and developing a structure that makes their ideas tangible.

Organising team: eda.c, and friends
Benjamin Falke, Milan Guenther, Dennis Middeke, Louis‑Jean Teitelbaum

Learn more about the book INTERSECTION by Milan Guenther ➔
Discover last year's INTERSECTION16 ➔
Add INTERSECTION17 to your calendar ➔


Stay tuned and join our newsletter to receive a heads up when our draft program is available. If you would like to present at INTERSECTION17, submit a case study!

Speakers from last year's edition of INTERSECTION ➔


Our theme this year is Enterprise Rebels. We are looking for practical case studies on change and impact by design. Are you constantly shaking up your enterprise, making it perform better and deliver more value to customers? Do you overcome silos, old management styles, and rigid procedures? Did your design work inform strategy definition, instead of just implementing a given strategy? Did you succeed in defining a target state for the ecosystem and transforming the enterprise to get there, by introducing new business models, engaging new partners, or opening new markets? Did you identify new modelling techniques, and new ways to measure the value design delivered to your projects?

We are looking for 45 minute presentations of your project by one or two speakers, expecting you to cover the following elements:

Please submit an abstract of less than 500 words describing your project and the points mentioned above. All accepted presenters will be able to attend the conference free of charge.

Our deadline for submissions is March 31st.

Add the call for contributions deadline to your calendar ➔


We will publish a detailed schedule after we close our call for contributions. Join our newsletter and follow @intersectioncon on Twitter for updates.


We are preparing a limited amount of early bird tickets, student tickets, and regular tickets. If you'd like to do volunteer work at the conference in exchange for a free ticket, please contact us at obtain a student ticket you have to send us a valid proof of your status to

Businesses from the European Union and some other countries can reclaim the VAT amounts paid on our conference tickets. Please see the regulation for EU businesses for details.

Ticket OptionsPriceVATTotal
Early Bird (Sales end March 31) 450 € 94.50 € 544.50 €
600 € 126 € 726 €
Student 200 € 42 € 242 €


Canòdrom in Barcelona

Canòdrom Parc de Recerca Creativa

Intersection Conference

INTERSECTION17 will be held at Canòdrom in Barcelona.

Canòdrom Barcelona
Canòdrom Parc de Recerca Creativa
c\ Concepció Arenal 165, 08027 Barcelona

Phone: +34 932200093
Canòdrom in Google Maps

300m from L1 Fabra i Puig
400m from R3 R4 R7 F12 Sant Andreu Arenal
600m from L5 Congrés
700m from L4 Llucmajor
900m from L3 Maragall


Watch some sessions of the last INTERSECTION Conference in Copenhagen.

Browse all videos of the INTERSECTION conference series on YouTube ➔

Are you interested in sponsoring opportunities? Get in touch at

Sponsoring information

Event Partners

Past Editions