← INTERSECTION17 Conference Barcelona, September 7-8, 2017

Trishit Sengupta


Enterprise Design @Speed & Scale: Disruptive Vision & Adaptive Architecture

Friday, June 10
12:00 – 12:45
Conference Room

Trishit Sengupta
Chief Architect - Business Change, Wipro Digital

Transformation and relevance are becoming synonymous – much faster than one could imagine. The way we live, think, collaborate and do business is continuously disrupted by innovative, insightful and transformative changes. To maintain relevance, every business must be redesigned at unprecedented pace and scale, delivering differentiating and sustainable customer experience.

The world is in unprecedented flux and experiencing one of the fundamental shifts in history. Confronted with relevance challenge, enterprises are on the journey of transforming into experience delivery platform, radically moving away from traditional product / service based business model. Hence, crafting and realising transformative vision centred around customer experience became pivotal.

The above (What) is clear and to some extent obvious. Key question / challenge lies in how to design your business and underpinning capabilities to successfully deliver such change. Adding to the challenge, the required pace and scale of change often become as difficult as the concept of change itself.

Although not, carefully crafted innovative business transformation feels like a magic, and such magic happens at the intersection of strategy, design and technology.

Starting with the context of strategic business capability design, this session will offer a focus on how to conceptualise, architect and realise differentiating capabilities using a thoughtful mix of design thinking, business capability architecture, disruptive insight, customer journey engineering and rapidly emerging new age technologies.

Adding practical context to it, Trishit will also talk about couple of ambitious, high impact, examples (customer stories) from financial and public sector – both driving differentiating transformation @speed with diverse scale, one of them being in flight.

This session will focus on key aspects of architecting transformative capabilities drawing examples of integrated business design approach and share experience on:

- shaping and delivering transformational business design @ pace
- adopting disruptive and experimental approach towards business design and organisation architecture
- infusing technology innovation and design thinking in shaping differential business capabilities at scale